VICTORIA'S SECRET
I was a copywriter for this international brand from 2011-2016. Having been a huge fan of Victoria's Secret from the time I was 18, this was a dream (job) come true. Not only did I have the pleasure of working alongside extremely talented writers and designers, I made lifelong friends. I will always cherish my time here. ❤️
VALENTINE'S DAY CAMPAIGN
We renamed V-Day "Bombshells' Day" as a nod to our most popular push-up.
A new bra launch—and my first headline to make it into the window. I was very excited, as you can see.
This mirror cling was a giveaway during the Valentine's Day campaign. Everyone loved the headline and it got a lot of attention on social media.
This mirror cling was a giveaway during the Valentine's Day campaign. Everyone loved the headline and it got a lot of attention on social media.
I led the copy for our re-launch of the Victoria's Secret Angel credit card program.
I led the copy for our re-launch of the Victoria's Secret Angel credit card program.
Our annual birthday card was always a fun project.
Our annual birthday card was always a fun project.
The Victoria's Secret Fashion Show was a huge project every year, and included marketing pieces, invitations & digital invites.
The Victoria's Secret Fashion Show was a huge project every year, and included marketing pieces, invitations & digital invites.
A cute way to feature different bras in one cohesive story.
A cute way to feature different bras in one cohesive story.
An email headline re-launching our T-Shirt bra, a fan fave!
An email headline re-launching our T-Shirt bra, a fan fave!
A cheeky lil' email.
A cheeky lil' email.
An email for the re-launch of the Body by Victoria Collection.
An email for the re-launch of the Body by Victoria Collection.
A crazy-good deal promoting the complete redesign of the Victoria's Secret Sport leggings.
A crazy-good deal promoting the complete redesign of the Victoria's Secret Sport leggings.
A redesign of the most popular sport bra + legging combo makes it even better.
A redesign of the most popular sport bra + legging combo makes it even better.
A trend email for Swim.
A trend email for Swim.
The #1 collection, Body by Victoria, gets re-launched with two new bras.
The #1 collection, Body by Victoria, gets re-launched with two new bras.
An email showcasing the top trends in swim.
An email showcasing the top trends in swim.
Sneak peek email for the new Very Sexy push-up.
Sneak peek email for the new Very Sexy push-up.
