I started working at Lane Bryant in 2016. In March 2019, I was promoted to senior copywriter. I did everrrrrrrything: Digital ads, social media, product descriptions, web copy (including landing pages, home pages, category banners, event pages & SEO), direct mail, store signage, emails...you name it, I did it.
I worked with an insanely talented group of writers and designers. What I loved most about Lane Bryant was how much we cared about the customer. Everything we did, from the smallest product description to the biggest billboard ad, was created especially for her. I learned so much during my time there and will take those lessons with me wherever I go.
BEAUTICURVE X LANE BRYANT CAMPAIGN
This was a collaboration with blogger and influencer Rochelle Johnson and Lane Bryant. I worked on all the marketing pieces for this March 2019 spring collection, including store signage, web landing page, emails and social media. The campaign was a huge success. (And Rochelle was a delight to work with, btw.)
FALL 2019 CAMPAIGN LAUNCH
Our September campaign was a kick-off to the fall season, with a nod to New York Fashion Week. I executed the marketing pieces for this campaign, including store signage, web copy, emails, digital ads and social media posts.
BLACK FRIDAY SALE 2018
One of our biggest sale of the year, I executed the campaign, which included the direct mail piece, store signage, digital ads, social media and emails.
This next section is an assortment of store signage, event campaigns, collection launches and emails. Enjoy!